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Exploring 360 VR Media

Earlier this year, Google rolled out a way to embed 360-degree virtual reality (VR) media for headsets in search engine optimizable web pages which are accessible both on desktop and mobile [...]

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SEO Can Go Wrong

Search Engine Optimization, or SEO, is one of the most widely used methods to increase foot traffic on websites by obtaining high ranking placement in search results. As you can imagine, this is [...]

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The New Penguin

The new Penguin 4.0 update was significant. That is inarguable. What do you have to do in order to make the most of this update from a SEO standpoint?  Simply put? Not a whole lot. Originally [...]

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Bing Expands Options to Users

Bing increases its competitive edge by releasing new options to their users’ packages. Advertisers can now set up and launch longer text ad formats in one of two ways: Google AdWords or Bing Ads [...]

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How Properly Tiered Backlinks can help a Website Flourish

There is nothing greater than having highly prevalent Backlinks on the Internet. Not only will a website owner be able to show content to more dignified people, he or she can also expect that [...]

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How Do Social Signals & SEO Work Together?

Social networks are affecting how search engines do their job. Why? Because social media is looking for a piece of the SEO “pie”. A “social” recommendation from friends or family has [...]

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Link Building the Correct Way & Why it’s Important

Driving more traffic to a website has been something that online marketing, such as search engine optimization, has been striving to do for websites for the past 10 to 15 years. While the process [...]

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Google Improves SEO with Penguin Update

With its continuously expanding reach to users across the globe, Google relies on its engineers and programmers to think ahead of the curve and plan for the future of web development. Key to its [...]

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The Importance of Internal Linking (Interlinking)

Internal linking has created somewhat of a paradox in the SEO universe, being equally simple as it is complex, the importance cannot be overstated. In order to grasp the difficulty most have with [...]

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Video Advertising and Moments as they Relate to Brand Marketing

It is no longer a secret that the average consumer’s attention span is decreasing due to their ever-dwindling amount of free time. As a result of this, more and more people on the internet [...]