We all know that Search Engine Optimization is built on the basis of outperforming your competitors in search engine results and maintaining that competitive level throughout the life of your site. But while we can all agree on what SEO actually is, there are many SEO myths that can cause even the best SEO expert to make mistakes that may not just cost their client’s search rankings, but may cost them in the way of resources as well.
SEO MYTHS: SOCIAL ACTIVITY DOESN’T AFFECT SEO
Unfortunately, this myth is one we face on a constant basis with a handful of particular clients. Having a social media strategy is certainly necessary, if not crucial, but just how much does your social activity have to do with your search ranking and SEO? It turns out, it has a lot more to do with it than holds the general consensus because of two huge factors.
First, a strategically planned successful social media campaign vastly aids in search engine discovery and indexation of your site because, Second, social media platforms act as a content distributor. It works pretty simply, actually. The more social activity in which you participate, the more engagement you encourage from your followers and related audiences. When these social media users see relevant content, they share it thereby increasing total impressions to other users. Content curators share your content in a repackaged manner, so it looks fresh and unique to anyone that might have possibly seen or missed your first release of the content. All of this activity boosts your backlinks and your total (brand) mentions online, which potentially improves your domain authority. After all is said and done, Google and other search engines index all of the relevant mentions and links, and once your content has been viewed and visited by those upon which you’ve made impressions, your rank will begin to rise provided you continue following SEO best practices.