When using any sort of Website builder, use WordPress. It’s the best, and holds the most plug-ins of any sort of website-creating application.
OK, this has been answered time and time again, here is the short reason….
WordPress is not just for blogging. Many top level authority sites run on it and it powers 22.5% of all websites on the internet.
WordPress is an extremly versatile CMS (Content Management System). You can use it for almost any type of site you can dream up. And since it posers nearly a quarter of the internet – developers are easy to find. You wont have someone stumbling through your code for days trying to figure out what the last guy did. A good WP service company will figure it out in minutes.
Did I mention plugins. With a custom site, you can spend hundreds if not thousands have a new feature built but with WP, there’s probably a plugin out there that will resolve your needs.
SEO Best Practices
- Content Writing
When Writing blog content, ensure that you’re sticking to a single keyword. For example, with MyoNatural…
When writing the piece, you want to keep your readers engaged, but still drive some sort of call to action for the readers while they’re engaged with your piece. Every article should have a call to action, and be at least five paragraphs long (Google loves lengthy, link-ridden articles)
- Pinging and Indexing
Anytime a new piece of content is uploaded to the internet (whether it be a new page on your website, a new article on a client’s site, or simply a brand-new website entirely – YOU SHOULD LET GOOGLE KNOW IT EXISTS. Sure Google can find it on its own, but why wait.
- Search Engine Optimization
SEO is a huge umbrella of various things, but, to break it down – SEO is how your pages and sites will rank. Many factors include: Keywords (relevant), # of backlinks, # of relevant pages on site, and quality of on-site and off-site content.
Great Digital Marketing Tools
Here are some great tools we like to use during our day.
seoGEEK is a time management tool really. It gives you a place to put all the client info you need when working through your day on a project. You can easily create To Do lists, and convert those to actions when completed to share with your client. 14 Day Free Trial – then just $8.99 a month if you like it.
A basic social media management tool, that really allows everything to fall into place. If you begin managing clients social media, this tool will become your best friend. It’s got a lovely UI, and is honestly the best of the bunch when it comes to Social Media Management Tools. We’ve found it to have the best user response, as well as the greatest output of social posts.
This tool is absolutely fantastic if you’re trying to gain twitter and instagram followers. It automatically likes certain hashtags (that you can change and manage) in order to show your presence a bit greater across each individual social platform. ($13.99/mo)
- Google Apps For Work
I know it may sound weird, but Google really does control everything. Using Google Sheets and Google Docs to your advantage will allow you to save money on other programs (Microsoft office), yet Google’s services have all of the same features (for free) as any of the paid services.Google Analytics
If you decide to go with Google For Business, let us know, we have 20% off coupons for the first year. US only. (sorry)
- Google Tag Manager
Google Webmaster ToolsGoogle G Suite
This is the best service we have found for managing our day-today business and email.
The collaboration alone with worth the price of admission.Looking professional matters, and that means communicating as firstname.lastname@example.org. Gmail’s simple, powerful features help you build your brand while getting more done.Access from any location or device
Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.
For more tools and tid-bits, you can read our blog: seoGEEK.io/blog